Encouragement Speaker Derrick Hayes gives a DERRICK Interview by asking 7 questions through each letter of his first name to give you an insightful perspective from other experts, entrepreneurs, celebrities and up and coming super stars.
Today’s DERRICK Interview is with Matthias who was born in North Philadelphia in 1979. He is one of 10 siblings. Matthias graduated from Eastern University with a BA in marketing. In 2006 he enlisted in the US Army. He completed two tours in Iraq and was awarded two Army Accommodation medals in his support of Operation Iraqi Freedom and Operation Enduring Freedom. After his discharge Matthias began working on his first hip hop album called, “The Forgotten“, (available on iTunes, CdBaby, Amazon MP3, Google Store etc.) Matthias’s latest sophomore album, “You & I“, speaks on issues ranging from male & female relationships, growing up in a poor urban environment to social injustice throughout the world. This album is available exclusively at http://www.matthias16bars.bandcamp.com
Remember Hip-Hop? Remember the music before the “bling”, before the pimp swagg, before the music got lost in the image. Remember the Hip-Hop that was an instrument of social change? Remember the music that stood at the foundation of expression before players, gangsters, and video vixens took over? Remember the artists that had the world moving to beats that spoke of social prejudice and injustice. Remember that Hip-Hop? If you don’t remember music like the one I just described—let me introduce you to Matthias aka “Mr 16 Bars”
What is your dream, goals or what have you achieved?
My dream goal is to be a successful independent hip hop music artist. I want to be able to control every aspect of my career from branding to writing.
What is your educational background and how do you use it daily
I have a BA degree in marketing. I use marketing every time I try to sell my music to fans by creating value through product placement and branding.
When did you realize you were ready for what you are doing now?
I realized that I was ready to be a hip hop artist when I found it literally impossible to walk away from it. Whether I make a dime or not, I will continue to write music until I’m 6 feet under.
Name at least one individual in your network that others should learn more about and why?
I would have to say Jimmy Da Saint. He is an author as well as a local Philadelphia music promoter. He has created a platform that allows independent artist to be recognized in the city. He is the visionary behind the Philly Hip Hop Awards. He is a positive role model and a natural born hustler.
What challenges have you had to overcome?
The biggest challenge I find myself having to overcome is the lack of financial resources. As an independent artist you do not have the major financial backing of a major label, so you don’t have the luxury of getting the national exposure like a major label artist. In order to be heard you have to be able to do a lot with a little, and create marketing campaigns that are creative with the right amount of flare that can capture your target audience’s attention.
What keys to success can you leave for upcoming entrepreneurs and leaders?
Be consistent, work smart, and plan appropriately…oh and don’t forget to have fun! It’s your dream, so you should find enjoyment in doing it!!!!
Visit Matthias AKA “Mr. 16 Bars” for more information.