Encouragement Speaker Derrick Hayes gives a DERRICK Interview by asking 7 questions through each letter of his first name to give you an insightful perspective from other experts, entrepreneurs, celebrities and up and coming super stars.
Today’s DERRICK Interview is with Strategist Liora Farkovitz who was born “Mary Beth Bundy”, called “Beth Stein” while she was married the first time and had her three wonderful children. She eventually came to be known as Liora when she began using her Hebrew name in 2006 and then very proudly married artist Louis Farkovitz in 2010.
Liora often reflects on how she evolved from the daughter of an engineer that moved all over the Eastern US, a social work student seeking justice; a business woman in the Information Technology field, an entrepreneur; her Judaic spiritual sense of the world, a mother, a social advocate, researcher, an author and a publisher.
Since 2003 Liora has provided business and product development consulting services. Her primarily focus has been on a fusion of technology and psychological support services that help to treat Post Traumatic Stress Disorder; in all, five different projects or products were developed. Ongoing research and development is directed more specifically through digital forensics training for attorneys, the judiciary and police academies since she began publishing “The Electronic Advantage” series with editor/co-author, Mindy Nemoff. The first book and its companion curriculum, “Understanding Technological Evidence for Legal Professionals: 101 the Basics” was published in 2011 and 2012 respectively.
Liora’s work in supporting the needs of people with PTSD slowly evolved from medical support products to legal support product development projects between 2005 and 2013. The emphasis is upon helping legal professionals understand the technical basics of digital forensic evidence which is increasingly presented in court proceedings. Through her project TechnologicalEvidence.com, she blended her strategic marketing and product development business to her intensive research of federal, state and local government policy and funding. Demonstrating how examining the interior world of litigants and defendants is reflected in their electronic behavior, her projects are helping victims of violence or corruption, effectively present their evidence to the courts or to the world through what they publish.
D s for Dream. What is your dream, goals or what have you achieved?
When my first business and marriage failed, I founded Legacy Strategic Development, in order to develop different types of businesses and services that would spread out the risk of having too many eggs in one basket. I want to be able to create a “Legacy” of success for the people I love so much in this world. I am working on developing outlets for different types of businesses; my primary focusing being towards justice and safety because I felt I lost custody of my children to my first husband in a circle of circumstances that I believe were unjust. My second husband is working towards developing his own line of guitars, and I often support his efforts. We have many publishing projects through Legacy Strategic Development, as well as jewelry and Judaic projects. I’ve been writing for eForensics Magazine, which was a first for me. For the future, I hope my children will be interested in these different opportunities and that these businesses will have a future through them. I hope that they are successful and provide for them financially as well as for my husband and myself. I am hopeful that our work will help many other people, in a wide variety of ways.
E is for Encourage. What encourages you?
I have been lucky to have very good friends who encourage me, as does the people within my spiritual circle, like my Rabbi does as well as my business partner Dr. Allen Rosenthal who sadly passed away last December. But most of all my husband Louis encourages me. He supports me, loves me and pushes me to be willing to face and overcome difficulties, hard realities, and to be strong enough to accept those challenges. He makes me feel protected and safe and that gives me the foundation to build what I need for the two of us in the future. He’s family to me, in a way no one else in my life wanted or was willing to be. I am encouraged and inspired by the hope that my children and I will someday have the kind of freedom to just “be” without all the conflict and drama that existed when they were little.
R is for Resource. What resources do you bring to the table that makes you unique or stand out?
Perseverance, tenacity, creativity, traditional values about customer service, a quick mind and a big heart; those are traits that make it possible for me to be successful. But in addition to these resources, I have a broad knowledge base about creating and running businesses. I know how to find vendors and supplies for that business, and how to strategically position it to be successful. I have an ability to dissect situations in a certain way and then regroup the strengths through a new point of view; then we present the elements of those issues and “break them down” in bite sized pieces of information to redirect the focus of our audience – whether they are in court or in the market place. So, if I am helping an attorney explain to the court the effects of a technology, forensic research, or of a disability in a particular case – I do it in a way that helps them have compassion for our clients. If someone wants to build their own business then that same analysis is just applied to a commercial end. It allows me to have an underlying expertise that supports a seeming endless number of topics or concepts.
R is for Ready. When did you realize you were ready for what you are doing now?
It’s taken a lot of patience to see how my businesses were going to take shape and the kind of potential that would be there. I was “ready” when I started my first business in 1991, but over time I realized that “I” am not my business, my businesses and projects are more like my children. They each have their own objectives, needs and goals, and their own formulas to thrive.
I is for Individual. Name at least one person that you know that you feel others should learn about and why?
That’s a hard question to answer because each project has an Individual standing behind it. I have always wanted my husband, Louis Farkovitz’s work to be appreciated because he’s an amazing artist and he deserves to be celebrated in his own right. His passion for the last five years has been applying his skill as a master goldsmith and jeweler to the surface of electric guitars – they are gorgeous and one of a kind works of art. I love seeing his happiness when all goes well. This theme extends to the authors I publish or narrate for, to be able to share their stories, ideas, or teachings with other people. I love helping people achieve their goals. Likewise, I want the parents that benefit from the legal advocacy I do to benefit by being able to overcome the difficulties they face and become better parents. I want their children to be safer in this world.
C is for Continue. When you fail, things look bleak or are not optimistic what makes you want to continue?
On the worst days and there are horrible days where I want to hide under a pile of pillows – someone reaches out and has a need that I somehow seem to be custom made to respond to. Injustice, corruption, or cruelty, dishonesty on an individual level really frustrate me and occasionally I see that kind of thing in a very intimate way. Increasingly I find that I can be more effective by responding in a systemic way. But when someone is advocating for a child, or a victim, or the disabled, I seem unable to say “No” to someone that really needs help. Over the last year, I have begun to apply much more balance to my charitable versus my business life. My desire to make a positive difference and the renewed belief that I can make a difference – replaces whatever doubt I have had. Sometimes the “C” is capital. I get frustrated at meager financial resources at times, but, sometimes it forces us to be very Creative so that we can Continue.
K is for Key. What keys to success can you leave for upcoming entrepreneurs and leaders?
I thought about writing a book once and calling it “Ass Kicking Business Advice” because we all learn from our mistakes. While I was considering it I realized something else; that for all of us there are probably a finite number of ways to succeed. So, each time you eliminate one that won’t work – you’re actually closer to your success – not further away. Statistically, that’s the way it works.
Is there anything that we did not touch on that you would like to inspire others with?
At one point in my career I had a tremendous failure. I lost a business, my family, all of my belongings, and it was excruciating. I didn’t have many other people to look to in order to figure out what to do next. You triumph over disappointments by choosing to take the things that were meant to be bad, or even evil, and transforming them into instruments for good. Every challenge we face can be used for good, often in surprising ways. I learned that from my faith and a man known as The Kelever Rebbe; and through an author named Gregg Braden who taught “The Gift of the Blessing” on a CD he recorded.
Visit Liora Farkovitz for more information.