DERRICK Interview with Chief Inspiration Officer Diane Hansen

November 8, 2012

Encouragement Speaker Derrick Hayes gives a DERRICK Interview by asking 7 questions through each letter of his first name to give you an insightful perspective from other experts, entrepreneurs, celebrities and up and coming super stars.

Today’s DERRICK Interview  is with Diane Hansen who has helped countless businesses identify profitable target markets, expand product lines, communicate to their audience and increase bottom-line revenue through her company, Hansen Marketing Communications. She is also Editor-in-Chief for GETAWAY San Diego and GETAWAY San Francisco magazines and is the creator of the Discover Your Identity Process, a process that takes businesses from fuzzy conceptions about who they are and how they serve, to making it crystal clear for them.

D is for Dream: What is your dream and what have you achieved?

After years of driving a desk (ie: being stuck in the mindset that a W-2 job was the only way to live) I pulled the trigger on living my dream of being able to work when I wanted, where I wanted, on my own terms, with the clients I wanted. Today, I am the owner of Hansen Marketing Communications and the creator of the Discover Your Identity process.

E is for Encourage: What encourages you?

What encourages me is to see my clients succeed! I LOVE success stories. I love to see my clients do well, reach their goals, and fulfill their dreams. It’s the reason I do what I do.

R is for Resource: What resources do you bring to the table that makes you unique or stand out?

I have been there, done that, bought the t-shirt, wore that t-shirt out and bought another one. I LIVE what I coach. (You would be surprised how many coaches and consultants DON’T) I’m open to continuous learning and use that learning to enhance my life and the lives of those I serve.

R is for Ready: When did you realize you were ready for what you are doing now?

I was ready when I realized I wasn’t efficient any other way! When I was forced to be where I didn’t want to be, my energy was low, I was scattered – it wasn’t “right” so my work wasn’t right.

I is for Individual: Name at least one person that you know that you feel others should learn about and why?

I think that people should learn about – THEMSELVES. Only by knowing yourself, what your talents are, what makes you happy, what YOUR identity is, will you ever see success.

C is for Continue: When you fail and things look bleak or are not optimistic what makes you want to continue?

Tenacity – The fact that I have set my mindset and FAILURE is not an option. When things look bleak, I look for solutions. I get the crying out of the way and then I take action.

K is for Key: What keys to success can you leave for upcoming entrepreneurs and leaders?

There are two keys to success, knowing who you are/what you can provide and growing your network so you can find people to serve.

Is there anything that we did not touch on that you would like to inspire others with?

I came from a small town in Texas. I didn’t come from a rich family or even a family who believed a girl’s place was outside of the home. I did this on my own and I can inspire others to do it too. (By the way, today, my mother is my biggest cheerleader – I changed her mindset, too).

Visit Diane Hansen for more information.


DERRICK Interview with Coach Lorraine Esposito

October 9, 2012

Encouragement Speaker Derrick Hayes gives a DERRICK Interview by asking 7 questions through each letter of his first name to give you an insightful perspective from other experts, entrepreneurs, celebrities and up and coming super stars.

Today’s DERRICK Interview is with Lorraine Esposito who is a professional life and fitness coach and nationally recognized author of The Peacemaker Parent. She has been featured in broadcast, radio, print, and online media. Lorraine is also a coach training instructor and mentor coach for the world’s largest coach training organization.

D is for Dream. What is your dream, goals or what have you achieved?

a. My dream is to create a generation of people who can think for themselves and have the courage to do something about it.

b. My goal is to empower all people with greater personal influence.

c. I have achieved powerful influence personally which in turn has created leadership and courage in others, most importantly my two teenage sons.

E is for Encourage. What encourages you?

a. I’m encouraged by mistakes. Each time I goof, or my kids goof, I’m encouraged to find the perfection in the situation and to leverage the perfection for even greater wisdom and growth.

R is for Resource. What resources do you bring to the table that makes you unique or stand out?

a. I am a unique resource. I’ve lived so many different lives, i.e. poor and obese in the mid-west, corporate manager in the north east, fitness expert all over, author, mother, teacher, mentor, and three-time business owner. I’ve learned AND experienced so many different things that I share common ground and understanding with practically everyone. This broad base of experience allows me to connect tools, information, and insight to the individuals that I serve.

R is for Ready. When did you realize you were ready for what you are doing now?

a. I knew I was ready for my current venture because I had proven my ideas successful in a variety of ways. Personal victory wasn’t enough to give me the confidence to suggest and advise others, so I sought and received support from professionals. The blessings and support given early in my first shaky steps were essential to my courage to live into my passion.

I is for Individual. Name at least one person that you know that you feel others should learn about and why?

a. There are two individuals I highly recommend people take time to explore: one is living and the other is not.

i. My living recommended person is Becky Blanton. The journey of her life is filled with the highest highs and the lowest lows. Becky’s life is a living demonstration of the power of courage, resiliency, and faith.

ii. The other person I highly recommend people get acquainted with is Leonardo da Vinci—not for his legacy of art (though amazing and wonderful) but for his 7 principles of living a meaningful life. His genius is most profoundly experienced by understanding his mind.

C is for Continue. When you fail, things look bleak or are not optimistic what makes you want to continue?

a. Continuing with my passion is not an option for me. I have identified the most important reason for living my life in pursuit of leadership: Without the ability to think for themselves, the next generation of leaders will destroy the planet. With clarity like that, falling down isn’t even noticed.

K is for Key. What keys to success can you leave for upcoming entrepreneurs and leaders?

a. The most important key is the most difficult to find. The key is YOU—no one else can do what you do in the way it needs to be done. Often I’ll suggest to my players (as a coach I have players not clients) that they endorse their greatest weakness. By offering even the aspects of yourself that you wish to hide, you open a world of possibilities and opportunities. Our greatest strengths are found in our humanity.

Is there anything that we did not touch on that you would like to inspire others with?

a. One last thing to consider is that every adult is a role model for the kids that watch. Whether you are a parent, teacher, athletic coach, religious leader, or just an everyday guy or gal, there are kids watching what you do. Your deeds speak volumes and contribute to the creation of our planet’s legacy. Please, choose your actions wisely.

Visit Lorraine Esposito for more information.


DERRICK Interview with Publicist LaTanya O’Kelly

September 25, 2012

Encouragement Speaker Derrick Hayes gives a DERRICK Interview by asking 7 questions through each letter of his first name to give you an insightful perspective from other experts, entrepeneurs, celebrities and up and coming super stars.

Today’s DERRICK Interview is with Publicist LaTanya O’Kelly who created the O’Kelly Factor to assist individuals, companies, and organizations in all genres with much needed exposure, by providing each client with a personalized unique “out of the box” campaign, utilizing a combination of traditional and social media along with some surprises thrown in. Our clients range from artists to production companies, and are in several markets nationally.

D is for Dream. What is your dream, goals or what have you achieved?

To create a firm in which people will trust and know that I can do what I say I can do regarding their brand.

E is for Encourage. What encourages you?

I’m encouraged daily by those who under some of the most stressful situations continue to press on.  Just when I think I can’t I look over and see that they DID and so that encourages me to go on.

R is for Resource. What resources do you bring to the table that makes you unique or stand out?

My drive, determination and willingness to reach out to those people, places and things that you wouldn’t expect. To take something so traditional and add “The O’Kelly Factor” twist.

R is for Ready. When did you realize you were ready for what you are doing now?

When I took a client to an event and they were received and recognized based on the campaign that I had created for them,the smile and the response that my client had made me realize that I was not only ready but born for this.

I is for Individual. Name at least one person that you know that you feel others should learn about and why?

Linda Scott, because the fashion/modeling industry is changing no longer are just interested in standard size fashion models the all women are beautiful and Linda Scott & 1426inc is doing something about it.

C is for Continue. When you fail, things look bleak or are not optimistic what makes you want to continue?

Just when I think I want to quit or give up, it never fails I get a call. Either someone inquirying about my services or someone responding to a request or something that I pitched for my clients and I realize I can’t give up now.

K is for Key. What keys to success can you leave for upcoming entrepreneurs and leaders?

1) Be true to your brand! 2) If it doesn’t feel right then it’s probably not right for you! 3) Trust your gut 4) Everything that looks good on paper may not be in real time be prepared for EVERYTHING!

Visit  LaTanya O’Kelly for more information.


HYPE Is The Daily Derricknym

March 23, 2012

A Derricknym is an acronym with a touch of Derrick where words are messages of encouragement.

Generate HYPE (Help get Your Purpose Exposure).

Bring a Derricknym signing to your event or Order a Personalized Derricknym